Lean Marketing
We provide companies with the tools needed for fast, efficient and well grounded decision-making. We train and work hand-in-hand with the team member assisting them in their daily work until designated goals are accomplished
Our work style is collaborative and experiential. We believe in personal chemistry as a key factor in the success of any business strategy project. We do not regard ourselves as an external team which collects and communicates data, but as an integral part of the organization during the lifetime of the project.
We call it Lean marketing.
Landscape Assessment
Analysis of the market dynamics, company, competition and brands. Situational Diagnosis.
Brand Building
Evaluation, definition and implementation of Brand Architecture.
Planning
Preparation of Strategic Business Plans and Marketing Plans. Hands-On implementation.
Brand Architecture
Evaluation, definition and implementation of Brand Architecture.
Category Management
We help you to create and implement an efficient category management system, training the team to evaluate and implement opportunities for domestic and international markets.
Communication Strategy
Definition and support in the execution of communication campaigns: agency pitch, briefing, proposals evaluation, media plan analysis, production…
Trends
Analysis of consumer macrotrends and industry microtrends. Transfer to Innovation Platforms.
Training
On the Job Training of processes, dynamics, methodologies related to the area of marketing and its inter-relationship with other departments.
Innovation
Definition and implementation of Innovation Management Systems. Coaching to the process leader until the complete integration into the company.
Network
Management and coordination of a proven network of specialists in all fields related to marketing, when needed: market and consumer research, innovation hubs, communication agencies, industrial and graphic design agencies…
Landscape Assessment
.
Analysis of the market dynamics, company, competition and brands. Situational Diagnosis.
.Planning
.
Preparation of Strategic Business Plans and Marketing Plans. Hands-On implementation.Category Management
.
We help you to create and implement an efficient category management system, training the team to evaluate and implement opportunities for domestic and international markets.Trends
.
Analysis of consumer macrotrends and industry microtrends. Transfer to Innovation Platforms.
.Innovation
.
Definition and implementation of Innovation Management Systems. Coaching to the process leader until the complete integration into the company.Brand Building
.
From Brand Purpose to Brand Role, Brand Positioning and Brand Identity.Brand Architecture
.
Evaluation, definition and implementation of Brand Architecture.Communication Strategy
.
Definition and support in the execution of communication campaigns: agency pitch, briefing, proposals evaluation, media plan analysis, production…Training
.
On the Job Training of processes, dynamics, methodologies related to the area of marketing and its inter-relationship with other departments.Network
.
Management and coordination of a proven network of specialists in all fields related to marketing, when needed: market and consumer research, innovation hubs, communication agencies, industrial and graphic design agencies…
Contact us
Contact
By phone:
+34 607 697 961
E-mail:
hola@tcrbarcelona.com
Landscape Assessment
Strategic Planning
Macrotrends Analysis
Innovation
Brand Building
Talent Creativity Room 2019
