Paco Casa

paco.casa@tcrbarcelona.com

Co-Founder and Managing Partner of Talent Creativity Room, Paco holds a Bachelors degree and an MBA from ESADE Business School, a PDD from IESE Business School, an Strategic Program from INSEAD (France) and the Innopad Program from IPADE (Mexico).

On the professional arena, with 32 years of experience in FMCG, Paco has developed his career as strategic planner, business developer and innovator specialized in reactivating businesses with international scope and developing marketing capabilities in order to drive growth. Fast learner able to apply the knowledge of different industries to identify the core business capabilities that will drive growth through consumer understanding and innovation.

Executive Global experience in some of the largest international organizations such as Affinity Petcare, Grupo Bimbo, Sara Lee, Schwarzkopf & Henkel and Levi Strauss; combined with hands on experience operating successfully in different countries (Germany, France and Mexico).

Languages: Spanish, German, English, Catalan, Italian.

Esther Rojo

esther.rojo@tcrbarcelona.com

Co-Founder and Managing Partner of Talent Creativity Room, Esther holds a Bachelors degree in Business Management from UPF Business School and a master in Digital Business from ISDI, with complementary education in Blanquerna University.

On the professional arena, with 20 years of experience in FMCG, Esther is an expert on Brand Building, Communication and Business Management, with an extensive experience on defining and implementing Marketing Strategy, from Brand Positioning to Marketing Plans, with both international and domestic scope and a demonstrated track record on adapting proven successful marketing models to local businesses, to identify the levers that will drive the growth through consumer understanding, marketing mix and innovation.

Executive Marketing Experience in categories where the Brand Benefit goes far beyond the Product Performance: Baby Care & Fem Care (Arbora & Ausonia, JV Procter & Gamble) and Pet Care (Affinity Petcare, Agrolimen Group).

Languages: Spanish, Catalan, English, Italian.